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Monday, January 18, 2010

PostHeaderIcon The Billion-Dollar Video Game vs The Billion-Dollar Movie

James Cameron's Avatar has brought in over $1 billion at the box office. Activision's Modern Warfare 2 has done likewise. Let's see how a blockbuster film and a blockbuster video game compare.
As you can see, when it comes to profit - the only number that really matters - the two are relatively close, the key differences being unit price (Avatar costs less but more people have "bought in" and production costs (Avatar's development budget dwarfing that of Modern Warfare 2).
Most interesting, though, is the marketing spend; who would have thought the biggest film since Titanic would have less money spent on its advertising than a video game?